Genesis Framework: SEO Settings
In this section of the guide to the Genesis Framework WordPress Theme, we will take a look at the SEO Settings section.
Step 1) Login to the WordPress Dashboard.
Step 2) On the Dashboard, click on Genesis to bring up the Theme options. You will see SEO Settings come up. Click on that and you’ll be taken to the page below.
Step 3) The first section on the SEO Settings allows you to make changes that will make an impact throughout your site. You can add your companies Google+ page URL to the site, which will mean that each post and page on your site will be linked to that, and can help your visibility to Google’s search. You can also make changes to your <title> element to ensure that you get maximum coverage with the search engines when they scan the pages of your site.
Step 4) You can use the Homepage settings to optimise the Homepage of your website for SEO. On this section, you can create a Title, Meta Description and create keywords for your Homepage. You can also add meta tags to the Homepage, including noindex: prevents the page from being indexed; nofollow: prevents the Googlebot from following links from the page; noarchive: prevents Google from showing the Cached link for a page.
Step 5) On the Document Head Settings, the options you choose will determine whether the <head> section appears in every post and page throughout your site or not. It is better to leave these boxes unchecked as the more is featured in the <head>, the slower your site could become. If you are using Windows Live Writer Editor, you can check the Windows Live Writer Support tag box.
Step 6) The Robot Meta Settings can lead to a duplicate content issue if you create too many archives. Read the descriptions below carefully to decide which ones you feel you may need. In the bottom part of the section, you can leave the noodp (No Open Directory) and the noydir (No Yahoo Directory) options checked so that these tags are added to the HTML of the pages and posts throughout your site.
Step 7) The Archives Settings allows you to create Canonical Paginated Archives. Canonical links point search engines to the front page of content that spans multiple pages, which is essentially like showing the search bots the starting line. It can also be used to prevent keywords being spread across multiple pages.
Step 8) Save your settings and you’re ready to go with SEO!
The next step of the guide will focus on the Genesis Framework: Import/Export Settings Files.