Genesis Framework: Theme SEO Settings on New Posts
In this section, we will guide you through the process of optimising a new post for SEO using the Theme Settings that come as part of the Genesis Framework Theme package.
Step 1) Login to the WordPress Dashboard.
Step 2) Open a new post either by using the New section of the top section of the Dashboard or by choosing Posts and then Add New from the left-hand sidebar.
Step 3) When you have a new post open, click on Screen Options to bring down the area that contains all of the options for the page. You can pick and choose which ones you feel are important and which aren’t, but we will go through the options below.
Step 4) In the Theme SEO Settings section, you can write the document title (which will then become the <title> tag, create a post/page meta description (the snippet that will show in Google’s search results) and the keywords you want to use throughout the post to ensure it ranks well in search. You can also create a Canonical URL or Redirect URL for the post/page and decide whether to apply nofollow, noarchive and noindex too.
Step 5) Using the Layout Settings, you can choose to make your new post distinctive in a different format or stick to the default layout being used throughout the site (go to Theme Settings to choose your default).
By adding Custom Body Class and Custom Post Class, you can alter the style of the post and the text within by adding code that will change a page and give it an individual look. You can also add an excerpt of your content to the Theme so that the section of the post will be shown on the site.
Step 6) Trackbacks are used to communicate between websites. If there are websites that you feel should be notified of the post/page you have created, place them in the box and the webmasters of those sites will be notified when the post goes live.
Step 7) Custom Fields are a form of meta-data that is used to input information into posts. This could include a snippet of text, an image, an expiration date for the post you’ve created or more. The Meta-data is set into Name and Value pairs, with the Value section being the information that appears in the meta-data list on the posts/pages in which they are inputted.
Step 8) You can choose whether to allow comments, trackbacks and pingbacks on each individual post.
Step 9) You can enter a slug for your post here. This can come in handy if your post title is quite long. For example, a post called ‘xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx’ would be extremely long as a URL, so your slug could be ‘xxxx’ and this would make it shorter, cleaner and easier to share.
Step 10) You can add links to a script file to be generated on the post/page. You can use this for custom tracking, adding buttons or custom links. All scripts must include <script> tags.
This concludes our guide of the Genesis Framework plugin.