How to Use Tracking Codes with the Google Analytics Dashboard
In this section of the guide to the Google Analytics Dashboard WordPress Plugin, we will guide you through the process of getting the tracking code running through your site so you are verified for full analytical data throughout your site.
Step 1) Login to the WordPress Dashboard.
Step 2) On the Dashboard, choose Google Analytics from the left-hand sidebar, and then click on Tracking Code from the dropdown. It will take you to the Tracking Code page of the plugin.
Step 3) On the Tracking Code page, the first port of call is to Enable or Disable tracking throughout your website. You are given a Name and Tracking ID for your site on Google Analytics, and your Time Zone and URL is also shown.
You can change your Tracking Code& so that it highlights further sections in your report, including demographics and interests, as well as enabling enhanced link attribution (e.g. if there are two links on a page that lead to the same page – like the Contact Us page – it will show information for both the links on that page, including no. of clicks, etc.) and making the IP addresses anonymous whilst tracking (to prevent storage of IP address info that can slow down your site).
Step 4) You can also set Events Tracking, which include downloads, people who use the Contact Form on your site (or click on your email address) and any outbound links you have throughout your site (links that lead to other websites). The Download Filters show the type of files that Google Analytics will track, including any mpeg, PDF and Word files you have to download on your site, as well as other types of files.
As with other areas of GA, you can choose to exclude Tracking for certain people who use the site. This is so that statistics don’t get confused when you or other people within your business are using the site or testing it. Your analytics can be muddled if these stats are included in the reports.
The next step of the guide will focus on How to Configure the Google Analytics Dashboard: Backend Settings.