How to Setup Jetpack’s Site Stats
The next step in the guide to the WordPress Plugin for Jetpack will guide you through the process of reading, understanding and logging your site stats, which is essential if you want to know who is coming to your site, where from, when, and how many times a week, month, year or all time!
Step 1) Login to the WordPress Dashboard.
Step 2) On the Dashboard, scroll down to Jetpack and then choose Site Stats from the dropdown provided. You will see a large graph that contains you stats from the time that you installed the plugin, to the present day. You can toggle the search to show stats in Days, Weeks and Months, as shown below.
Step 3) The Referrers section tells you where your visitors are coming from, i.e. search engines (Google, Yahoo, Bing), email, blogs and websites, and social media (Facebook, Twitter, etc.) They will also show how many hits these referrers attributed to over the course of Today or Yesterday. You can also click ‘Summaries’ to get a view of Referrers over 7 days, 30 days and all time.
Step 4) The Top Posts and Pages details which posts and pages on your site are generating the most traffic on any given day. Click ‘Summaries’ to see which ones are getting the most hits over 7 days, 30 days and all time.
Step 5) Search Engine Terms are important because this summary shows which terms used in the likes of Google, Bing, et al are bringing your website its search engine traffic. The keywords that generate the most traffic often mean that your website is ranking well for those terms, so it is important to monitor this over time.
Step 6) The Clicks section of stats show which outbound links are being clicked on by your visitors. This is useful if you have links to affiliated websites.
Step 7) The number of Subscriptions to your blog and comments can be monitored here, and it is useful to monitor it to see who your followers are and which ones are staying subscribed over a long period of time.
Step 8) You can configure the Settings for your WordPress Site Stats by heading to Jetpack >> Settings from the Dashboard, and then choosing Stats from the list of features, as show below.
Step 9) When the new window opens, you can click on Configure at the bottom of the screen.
Step 10) The Admin Bar is a small bar that shows the last 48 hours of stats in your main admin bar. This means you can check your stats and monitor them at any time, no matter what you’re doing on your site.
Step 11) You can choose to include or leave out the stats from anyone who uses your website. It is best to not include hits from Admin and other authors of your site, so you get an accurate reading of site visitors who are coming to your website who are not affiliated with you.
Step 12) The Smiley is a little Jetpack/WordPress quirk, and makes no difference whether or not you want to include it!
Step 13) You can pick and choose who you want to view your stats reports, but they should only really be for Managers and site admins, unless you really want to include contributors and authors to that list.
The next step of the guide will focus on How to Use Jetpack’s Omnisearch.