How to Setup Google Analytics Integration with WooCommerce

Posted OnOct 11, 2014     CategoryE-commerce     Comments1 comment

In this section of the guide to setting up an ecommerce website using the WooCommerce WordPress plugin, we will take you through the process of getting Google Analytics Integration via the add-on plugin. This can help you keep tabs of all your analytical data, including stats, sales and other goals set up via Google Analytics.

Step 1) To install the plugin, head to the Dashboard and choose “Plugins” from the sidebar to the left.


Step 2) On the Plugins page, click on “Add New”, either from the top of the page or the dropdown menu from the sidebar under “Plugins”.


Step 3) Type in “Google Analytics integration” or similar into the search box and hit “Search Plugins”


Step 4) Scroll down the search results until you find the plugin you need and click “Install Now”. Read the description to the right or click “Details” first if you feel you need more info first.


Step 5) Once the plugin has unpacked and installed, you simply need to click “Activate Plugin” and you’ll be ready to go.


Step 6) To find your Google Analytics settings, head the sidebar of your Dashboard and click “WooCommerce >> Settings >> Integration”.


Step 7) Add your Google Analytics ID in the box provided. You will find these details when you log in, and it begins with UA and then a bunch of numbers.


Step 8) Enter the domain name that you want to track (the one you are using!) into the box provided.


Step 9) Tick the box provided if you want to add the tracking code for Google Analytics to your site.


Step 10) If you are using display advertising on your website, tick the box to set the Google Analytics code to support it. Click on the link providing more information if you feel you need more info.


Step 11) Google Analytics has recently upgraded to Universal Analytics, which has a host of new features. However, the classic analytics will still enable you to track all of your sites activity, so the choice is entirely up to your discretion. If you are already using classic, there is no reason why you can’t continue to do so.


Step 12) You can add ecommerce tracking code to the ‘Thank You’ page (post-sale) to track the number of conversions. Tick the box to enable this code.


Step 13) You can add event tracking code for ‘add to cart’ actions by ticking this box. This is useful so you can see how many people are adding to cart and then completing purchases, and tell you how many are not completing transactions. Both useful information to have.


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